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Writing A Case Study – Part 1 – Planning for Success
Dawn Westerberg is one of my favorite bloggers. She always has interesting, innovative ideas about marketing for your business. Recently, I was reviewing her blog (www.dawnwesterberg.com), and...
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Writing A Case Study – Part 2 – Helping Your Client Help You
Once your plan for your case study has taken shape, it’s time to meet that “oh so special client” who is going to put you in the best light, show off how you helped them with your amazing solution, and...
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Writing A Case Study – Part 3 – Zeroing In on the Details
As James Carville says, “Anytime you get a chance, tell a story.” (Quote from Copywriting That Sells High Tech by Janice M. King). image: courtesy of www.microsoft.com Once you decide on your client,...
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Writing a Case Study – Part 4 – Tips on Writing to Make Your Case Study Stand...
Now that you have put together the pieces on writing your case study, you’re at that wonderful moment when it’s time to put down your words, and show the world how you helped your client solve a...
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